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Welcome to Ruche

We've loved every minute of our journey

Hi Everyone,

Welcome to Ruche. It's Hannah here and I am the founder of Ruche, my happy small business. I would like to share some of my thoughts with you about the idea of how Ruche is born. 

An Idea is Born

After becoming a mother, I ran a retail business but the long hours and selling products I’m not passionate about, it didn't feel rewarding for me.

I began my search for something I could make on my own in my spare time while trying to balance my life between a busy lifestyle, a product that’d really excite me.  I wish to make something that can be used wisely in everyday life, very practical and cool at the same time!

However, I seemed to be hitting many roadblocks, until late 2018, I was talking to a fellow mum who told me about using beeswax wrap to wrap her son’s sandwiches. I was absolutely stunned with this idea! 

Our Journey

It took me over 8 to 9 months to do lots of trials of experiments on our RucheWax Recipe in making our RucheWraps at the beginning of our Journey. It's been over a year now since we sold RucheWraps to our customers and a lot of them have come back and told me that they really appreciated our Wraps because they are the only one that still sticks after many many uses.

I put a lot of effort to reduce unnecessary waste during our eco products being made. All equipments I use are either recycled, upcycled, biodegradable or plant based materials.

I want to spread awareness of the need of reducing waste to help keep our planet clean and safe. I wish by setting up Ruche, I can use this platform to bring out my idea of stylish and awesome way to Sustainable living.  

Happy Ruching everyone!

Having Ruche is very rewarding for me because I can do what I am truly passionate about. I am proud to present Ruchewraps and more products to all my friends every time. I wish everyone can join us in reducing waste and enjoy using our Ruche Handmade Products. Please help us share our happiness with more people and make the Earth a better place!

Why Us?

Whanganui has been awarded the most beautiful city in New Zealand 2019. We are very proud of where we are and we have a lot of local farmers and beekeepers here to provide us with the best quality materials and ingredients to produce our beeswax Ruche Products.


Our beeswax is made from the freshest raw honeycomb, which naturally leaves Ruche beeswax a hearty honey aroma that lingers. As such, our Honey Ruchewrap contains naturally occurring antibacterial properties that prolongs food’s freshness.

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